It’s been 22 days since I last tweeted. Does Twitter have the legs to last? I believe the basic platform for Tweeter is effective but there’s something wrong when the Tweeter apps like Hootsuite and Seesmic are better than Tweeter itself. I don’t want to have to learn a new language with any social media tool – sometimes tweeting feels more like computer programming with “@RT” and “#followfriday”.
It sounds like I’m anti-tweeter, but I’m not. Here are a few general things to remember if you decide to open a tweeter account, personal or business.
- Be sure your tweets have value. Do your followers care if you had soup for lunch? Perhaps only if you are Rachel Ray and you provide the recipe.
- Quality followers over quantity. If you have 5000 followers, can you really develop any relationships or follow conversations? Choose your followers with reason.
- Participant in conversations, RT and Reply. Beware that your tweets don’t come across too “spammy”.
- Personalize your DMs (Direct Messages). I’m not a fan of bots that send DM to any new followers. I know I don’t read any of mine and they just get annoying.
As with any new marketing initiative, don’t go into Twitter account . Do your research and have a plan. A great resource with any social media is www.mashable.com.
With all the social media tools out there, it’s important to evaluate whether it’s worth your time. That’s only something you can decide 
